Simon White is a 17 year veteran of the high tech world. He worked as both an engineer and technical marketing manager.
Simon now uses this knowledge to help small businesses all over the United States and also in the United Kingdom. His clients range from restaurants to automotive and medical.
Simon’s Purpose
Simon White Marketing was founded in Encinitas, California, in 2012. It specializes in the marketing of small businesses. Its core services include digital advertising, local search optimization, and content marketing. It supports a wide variety of clients in the automotive, retail, and medical sectors. The company also serves as an advocate for the industry through participation in events like the SEO Rockstars Conference.
Simon’s mission is to help small businesses across the nation achieve their marketing goals. He aims to improve a business’ online visibility and increase its overall bottom line by using the latest and greatest marketing technologies and techniques. For example, he teaches clients how to maximize their website traffic and optimize it for search engines. In addition, he helps businesses make the most of their social media presence and uses Google analytics to determine which strategies are most effective for their target audience. Finally, he makes it easier to manage and measure their marketing results.
Simon’s Vision
Simon White Marketing’s vision is to help small businesses grow their business and build brand awareness by increasing the number of people visiting their website. He and his team use their years of technical “know how” and marketing expertise to find the best solution for each client.
Founded in Encinitas, CA, Simon White Marketing focuses on small businesses to create and implement effective SEO (search engine optimization) strategies that increase their website traffic and sales. He and his team provide an all-in-one solution that combines all of the components necessary to succeed in digital marketing.
Simon’s vision for his business is to make it easier for companies to build advanced custom audiences by unifying data in their Cloud Data Warehouse (CDP). This allows them to send advanced segments to their marketing cloud that they otherwise couldn’t, helping them drive revenue growth and customer acquisition costs optimization. With Simon Activate, marketing teams can quickly and easily build advanced custom audiences that can help them deliver relevant, targeted and personalized content.
Simon’s Mission
Simon’s mission is to leverage data and analytics to improve the performance of clients by building smarter ways to underwrite risk, deliver products, and mitigate client exposure. A specialist in E&O and Cyber, he is passionate about identifying opportunities in the marketplace and developing innovative solutions that can help companies to better manage their clients’ exposure. He is involved at every stage of a project, from conceptualising, scoping, designing and managing data requirements and analysis to building, deploying and measuring results. He is a key bridge between clients’ data teams and technical subject matter experts to provide recommendations and solutions that can be understood by their key stakeholders, enabling them to make informed decisions.
In March 2020, Simon will relocate to California to lead FCB West. He will work alongside CEO Joe Oh, Chief Creative Officer Karin Onsager-Birch and Chairman Dominic Whittles. He has previously served as Chief Strategy Officer of FCB Inferno in London and is a well-known brand strategist whose clients include BMW, Sport England, the state-run National Savings & Investments bank and Unilever.
Simon’s Values
Simon White Marketing has a long history of innovation and product development. The company is a leading provider of Customer Data Platforms (CDPs) and offers the best Customer Data Activation solutions in the market. Its flagship product, Simon Activate, is the customer data hub of the future. It unifies and activates customer data from a variety of sources, including CDWs, web, mobile, social media, and more to provide marketers with a true 360-degree customer view.