Simon White Marketing is a small business with 14+ employees that provides solutions to help small businesses grow. Their services include SEO and web development.
Simon has been in the industry for 17 years and is a veteran of high tech companies such as Nokia Mobile Phones, Fujitsu Corporation, Hughes Network System, SiliconWave (a Bluetooth pioneer bought by Qualcomm) and Innocomm Wireless (a Bluetooth and WiMax/4G company acquired by National Semiconductor). He worked as both an engineer and technical marketing manager.
SEO Rockstars Conference
The SEO Rockstars Conference is a three-day event that allows digital marketing professionals and SEO businesses to get practical tools, insights, and search engine optimization strategies to remain on top of the results. It’s a must-attend conference for anyone who wants to increase their ROI, CTR, and search rankings.
The SEO conference is known for its dynamic content, idea-filled sessions and deep insights from renowned experts in the field. It offers a range of tracks, including brand development, conversion-rate optimization, mobile landscape, analytics, and social media.
In addition to this, the conference provides a Q&A session where business owners may learn how to avoid common pitfalls and implement a practical strategy. The event also allows attendees to build relationships with the top minds in the industry.
The SEO Rockstars VIP day prior to the main conference gives a rare chance for guests to rub shoulders with the SEO experts. These attendees are current or past speakers and will provide valuable tips to improve the performance of your website.
SEO in 2021
SEO is a digital marketing technique that is used to improve the ranking of a website on search engine results pages (SERPs). This is done by optimizing different aspects of a company’s website, such as site structure, content and keywords.
SEO also considers a range of other factors, including social media engagement, backlinks and website usability. These factors can help a company’s website achieve better rankings on SERPs and attract more traffic.
SMEs should regularly review the performance of their SEO efforts, especially if they are working with an external agency. This will help them identify areas for improvement and compare their progress with previous statistics.
In addition to on-page and off-page optimization, a company should also consider video optimisation in their digital marketing strategy. Facebook’s video-first platform, TikTok and Instagram influencer marketing have seen a significant boost in recent years, with Google likely to continue to push media-rich websites higher up their search results pages.
SEO for SMEs
SEO has become a necessary component for every small business, as it helps them increase their brand awareness and revenue. The reason is simple: when a user searches for something online, the business that appears higher in the search results gets more traffic than those that appear lower on the list.
In fact, a majority of customers do not scroll past the first page of Google’s search results. That means the businesses that do get a position on Google’s first page are exposing their brands to millions of potential shoppers, leads, and potential customers.
However, despite this, some businesses do not believe that SEO is worth the investment. The truth is that SEO is a long-term strategy and requires consistent work to achieve results.
About Simon White Marketing
Simon White Marketing is a San Diego SEO firm that specializes in the finer points of SEO, PPC and digital marketing. The company is led by an experienced team with years of experience in the industry. The company is currently servicing clients throughout the US and UK and has a track record for delivering results with their clients.
The company focuses on helping their clients improve their search engine rankings and increase website traffic. The firm also offers services in social media, Google AdWords and video marketing. The company is proud to offer a range of solutions to suit their client’s budgets and business goals. The company also boasts a customer service team that aims to make each and every client feel like family.
The company has been in operation since 2010 and has won several awards for their work. Among them is the Google Analytics Smart Award for their efforts in data warehousing and data analytics.